Singles Day vs Black Friday vs Cyber Monday 2021 Comparison

Singles Day vs Black Friday vs Cyber Monday. November is the month when a plethora of internet offers are available, creating a huge spectacle for bargain hunters! On the other hand, is the start of events like Black Friday or Singles Day?

Let’s talk about holidays. That is, real vacations! Some religious holidays, such as Easter and Christmas, are excluded. We geeks love the holidays because we can click through numerous deals. While sweating our palms and enjoying all the bargains we can find.

Black Friday and Cyber Monday have been in existence for quite some time. On a global scale, Singles Day has jumped ahead of the competition. It is not yet well-known in this country, but it has become the world’s best-selling day.

While American buyers are relaxing into the holiday season with Thanksgiving weekend. Just around the corner, China is gearing up for what could be the world’s largest online shopping event: Singles’ Day. November 11 (11.11. — each numeral represents a single person). It was created by young people to celebrate the joy of being single. It has now grown into a massive shopping event, with Chinese e-commerce giant Alibaba. Being particularly effective in marketing the occasion.

Instead, let’s look at how these three, Singles Day, Black Friday, and Cyber Monday, stack up. So grab a blanket, a favorite food, and a drink or a cup of hot chocolate. Let’s get started! Drape yourself and get comfortable on your couch.

What is a Singles Day sale?

On November 11, 2009, Alibaba (BABA) launched the first Singles Day Shopping Festival. The celebration, dubbed Double 11, is based on China’s informal anti-Day Valentine’s festival. In which it honors people who aren’t in relationships. The date was chosen because it can be written as four ones, or singles.

Since then, Singles Day has grown into a shopping frenzy that has been witnessed not only by Alibaba. But also by other e-commerce companies offering their own high discounts and promotions. Deals might take many days or even weeks to complete. Alibaba’s Southeast Asia affiliate Lazada offers deals in Singapore, Malaysia, Indonesia, Thailand, and Vietnam. And extending its reach beyond China.

What is the Black Friday Shopping Sale?

The day after Thanksgiving in the United States is known as Black Friday. For many employees, the Thanksgiving holiday has traditionally been a holiday in and of itself. It is traditionally a day filled with exceptional shopping offers and large discounts. And it marks the start of the holiday shopping season.

On Black Friday, it’s usual for shops to offer special deals both online and in-store. To attract customers, many businesses open their doors early on Black Friday. To stay competitive, some stores have gone so far as to continue operating during the Thanksgiving holiday. Others begin offering discounts in early November.

Extreme bargain hunters have been known to camp out in parking lots for days. Or even weeks on Thanksgiving to grab a spot in line at a favored store. The most dedicated have been known to skip Thanksgiving meal entirely. And camp out in parking lots for days or even weeks to secure amazing deals. The specials normally continue through Sunday. And both brick-and-mortar businesses and online retailers notice a bump in sales.

What Is Cyber Monday?

Cyber Monday is an e-commerce word that refers to the Monday after Thanksgiving in the United States. This weekend is Thanksgiving. On Black Friday, internet shops, like brick-and-mortar establishments. Frequently offer special promotions, discounts, and specials. Traditional shops, on the other hand, offer limited-time offers available solely on their websites. As a result, Black Friday and Cyber Monday have merged into a combined in-store. And online shopping experience, blurring the lines between the two holidays.

Four days after Thanksgiving, Cyber Monday arrives. It was designed to entice customers to shop online. The day after Thanksgiving, known as Black Friday, is still the busiest shopping day of the year. While Cyber Monday has typically been the most popular online shopping day of the year. Black Friday has overtaken it in 2019.

Singles’ Day vs. Black Friday

The biggest American competitor for Singles Day is Black Friday. Which takes place after Thanksgiving and is notorious for long lines and deadly stampedes.

Both holidays signal the start of a season of overindulgence. Between China’s Golden Week (early October) and Chinese New Year (early February). Singles’ Day shopping kicks out, filling an otherwise sluggish period for shops. While Black Friday and its digital-era counterpart Cyber Monday. Indicate the start of winter holiday shopping in the United States.

They do, however, differ in some ways. More limited-edition luxury items are featured on Singles’ Day. With less emphasis on extreme discounts.

Many Americans wait until Black Friday to make a significant purchase. Such as a flat-screen TV, at a discounted price. But, like its adversary Valentine’s Day, Singles’ Day has become notorious for gift exchanges.

“What began as a celebration of single people’s independence. It has turned into one of China’s most important gifting occasions.” Fung Global Retail & Technology analysts noted in 2017.

Black Friday vs. Cyber Monday: What’s the difference?

The type of things that shops discount is the key traditional difference between Black Friday and Cyber Monday. Smaller gadgets, appliances, and clothing are available on Cyber Monday. Whereas larger price items, like as Apple devices, are available on Black Friday. However, a quick peek at your favorite website on Black Friday will reveal that this is no longer the case.

Another distinction is that Black Friday buying is generally done in-store. But Cyber Monday purchasing is only done online. This is another distinction that no longer exists, especially after last year’s restrictions. If not outright bans, on in-store shopping. Since then, a Credit Karma study has discovered that Brits just enjoy shopping online more. With 70% stating that buying online and via mobile is their preferred mode of shopping. Up from less than half before the pandemic began.

The third distinction is that consumers spend more on Black Friday than on Cyber Monday. Implying that Black Friday is a more profitable day for shoppers. According to Awin.com, there was a 25% increase in commission (which essentially translates to sales). On Black Friday in a year compared to the prior year. But, more importantly, the commission hike on Cyber Monday was only 13%.

Black Friday and Cyber Monday are outperformed by Singles’ Day

Single people reward themselves to gifts in this relatively recent trend. It has gotten so popular over the years that social gatherings. And events are held on this day (often to meet people). It’s also becoming a popular wedding day!

The fact that… wait for it… it is the world’s largest shopping day is the best indication of its popularity.

Year after year, the Chinese e-commerce behemoth sets new Singles’ Day sales records. With a whopping $74.1 billion in gross item volume across all of Alibaba’s e-commerce platforms last year. However, that number includes an asterisk because the company began Singles’ Day advertising. Early for the first time, dividing the shopping binge into two sales periods. From November 1 to November 3 and November 11. The event is structured similarly this year, but in the wake of China’s tech crackdown. Alibaba is promoting sustainability and inclusivity over sales records, at least publicly.

In comparison to Singles’ Day, Cyber Monday and Black Friday. The two most important online shopping days in the United States. They appear to be modest exercises. Last year, overall e-commerce expenditure in the United States on Cyber Monday was $9.8 billion. With an additional $12.3 billion spent on Thanksgiving Day and Black Friday for a weekend total of $22.1 billion. This year’s Thanksgiving weekend will almost certainly set a new high for e-commerce in the United States. But it will fall short of China’s biggest shopping event.